From beauty to banking, smaller-town creators are proving cost-efficient and culturally fluent, forcing agencies to rethink ...

The ThinkPad Aura campaign swapped conventional ads for live demos and OOH spectacles, testing whether hands-on exposure can ...

As marketing demands speed and cohesion, hybrid agencies fuse strategy, creativity, and execution to deliver smarter, faster ...

Research reveals that many marketers are struggling to strike a productive work-life balance, with some failing to detach ...

‘Bark Twain’ voices the irony of legal battles deciding its fate without ever hearing its woof.

As PR wrestles with AI disruption, emotional intelligence, context, and ethics remain non-negotiable in a landscape ruled by ...

How companies like Tata Tea Premium, Pepperfry, Medibuddy, JSW Paints, SBI General Insurance, The Baker’s Dozen, Glen ...

With actor Suniel Shetty’s investment and recent rebrand, the functional nutritional startup juggles storytelling, retail expansion, and the discipline of CAC and ROAS, while eying INR 50 crore ...

Bringing the world closer to the womb, Sebamed’s campaign features raw and real visuals of smiling foetuses nestled safely in ...

For the first time in the history of news, Republic Media Network today launches R4Sports – The Winning Streak, presented by ...

The leadership shake-up aligns media, content, and sports marketing under one playbook to tap India’s fast-evolving sports and entertainment economy.

Welcome to the age of brand necromancy, where the only thing deader than last year’s brand is the idea that it can’t come back. Dentsu Creative's Dan Paris explains.