It's challenging for cannabis brands to develop events, as rules vary. Here's how brands like Anthem and Spherex are shaking ...

We’re just under three months away from the 60th CES and already a few big announcements are signaling how brands are ...

This week’s hot topics in experiential marketing cover collectibles showrooms, goddess energy and one crappy fleet of ...

From a Shirley Temple lounge to a lineup of nostalgic, dessert-inspired energy drinks, Bloom Nutrition brought its consumer-facing experiential playbook to the convenience-store trade show floor at ...

The 15th annual IMEX America brought together over 17,800 event professionals, venues, and destinations to Mandalay Bay Convention Center in Las Vegas Oct. 13-15. More than 96,000 scheduled ...

Pepperoni pizza drizzled with hot honey? Kraft Cheesy Ramen? These and other trending flavors, along with tech and services, captivated attendees at the National Association of Convenience stores ...

Remember “Cash Cab?” It’s the game show where unsuspecting passengers climb into a taxi and find themselves playing for cash on the way to their destination. Brands are putting their own spin on the ...

Honest Kids solicited friendly "hot takes" as part of a back-to-school campaign. (Photo Credit: Honest Kids) Reviews are embedded in the consumer shopping experience today, and experiential brands are ...

When Mandy Glenwright joined Prologis as a corporate events and sponsorships manager a few months ago, she thought that along with her deep expertise she was also bringing along a toolbox full of ...

What’s your favorite scary cider? In a toast to the 30th anniversary of the original “Scream,” Angry Orchard teamed up with the iconic franchise to debut a Ghost Face-inspired cider in its new variety ...

While the RushTok phenomenon has been dominating campus activity and social media feeds, brands have been finding relevant ways to insert themselves into the cultural movement and do some recruiting ...