ICFC has welcomed TRAI’s efforts to establish a regulatory framework for the evolving ALTD ecosystem, while indicating that ...

The increasing involvement of CFOs in CMO meetings reflects a significant shift in corporate strategy, emphasizing the ...

The recent developments surrounding TRAI's internet TV regulations highlight significant changes affecting broadcasters and ...

India's draft BS-VII emission standards aim to regulate brake dust, tyre wear, and EV battery durability, marking a ...

The article explores the current landscape of engagement optimization across various media platforms, questioning who truly benefits from these strategies. It ...

The auction will cover vacant MPEG-4 slots on the free-to-air direct-to-home platform for the November 2026-March 2027 period ...

Mankind Pharma reported a 37.7% year-on-year (YoY) increase in consolidated profit after tax (PAT) to ₹716 crore in Q2 FY27, ...

Cheil India welcomes Geetika Chadha as Associate VP for Social & Influencer Marketing, enhancing Samsung's brand storytelling ...

Cheil India has officially announced the appointment of Geetika Chadha from Reckitt, marking a significant leadership change ...

Veteran advertising professional Prathap Suthan has been inducted as the first member of the Hall of Fame by the Advertising ...

A coalition of 21 publishers, including Network18 and NDTV, is contesting India's privacy law in the Supreme Court. This legal challenge raises significant ...

A coalition of 21 publishers, including NDTV and Network18, has filed a Supreme Court challenge against India's privacy law, ...