Libas’ ‘Lal Ishq’ follows a newlywed bride through shringar, family rituals and the moonrise ceremony, placing festive ...

Flipkart Minutes teams up with McCann India and the Ramsay Brothers for ‘The Last Delivery’, a three-part horror miniseries ...

Odonil has entered the car fragrance category. Vaibhav Rathi, Marketing Head – Home Care, Dabur, on what makes the market ...

Cultural travel is another enduring interest, allowing me to explore the connections between food, history, people and places ...

As memes and Internet culture become common brand language, are brands still building a voice or simply joining the joke?

Jeel Gandhi, CEO, Under25, on how India’s 377M Gen-Zs are building long relationships with brands & pushing them to keep ...

Deepak Chhabra, Managing Director, Timex India, discusses why Guess Watches appointed Tamannaah Bhatia as its brand ...

Deshpande, who joined PUMA in 2019 as a management trainee, was previously Lead – Social and Influencer Marketing at the ...

The campaign film explores self-expression through fashion and music, while the new collection adds 35 SKUs to the brand’s contemporary menswear portfolio ...

September was a good month for advertising, simply because it trusted good ideas to do the talking. The most memorable work did not feel over-written or over-engineered; it found a sharp human truth, ...

The decision comes after the fast-food giant’s 2026 World Cup campaign drove business and generated strong enthusiasm but fell short of expectations, according to CFO Ian Borden ...

Dr Sandeep Goyal, President, AAAI said, "The launch of the North India Chapter reflects AAAI’s commitment to deepening ...