The fast-food giant's marketing model is evolving, which could have downstream implications for QSR competitors’ marketing ...

The group wants to build out the internal AI tool’s capabilities in areas including creator marketing, sports and culture.

Magnite is the supply-side partner for Programmatic Deals and Amazon Ads DVA+, Google Display & Video 360 and Yahoo DSP are ...

Sol, Brita and Hidden Valley marketing that prioritized “intentional but flexible” and “insightful but bite-sized” efforts.

For a unified push during the holidays, the retailer is recreating the world of “The Muppet Christmas Carol” and extending ...

Zoom surveyed 1,000 webinar attendees in 2026, alongside platform data and 2025 Forrester Event Trends research, to identify ...

CMO Eric Schwartz dug into Pine-Sol, Brita and Hidden Valley marketing that prioritized “intentional but flexible” and “insightful but bite-sized” efforts. There’s greater urgency around the need to ...

Omnicom’s integration of Interpublic Group is “substantially completed” nearly a year after the acquisition — the largest ever in the agency space — was finalized, Omnicom CEO John Wren said on an ...

The beverage giant’s selection of Omnicom as its North American media agency is its latest move to reorganize marketing to better drive growth.

Created by the beauty marketer’s in-house entertainment arm, “The e.l.f.ing Magical Sisters” evokes memories of “Charmed” and ...

Banana Republic is stepping into original programming with the launch of a five-part short-form video series starring actor Jack Innanen, according to a press release. “The Agency” debuted Oct. 14 on ...