Performance marketing is the “surgical topper” to Airbnb’s brand marketing, says CFO Ellie Mertz as the business posts strong ...

From “pressure-testing” ideas to democratising insights, brands are balancing the benefits of using AI within market research ...

For marketers wanting to build a better relationship with finance, “speaking their language” is often a priority, but finance ...

Having parents on your team is a boon for any business, says Vadera, who urges working mums to be “unapologetically” ...

McDonald’s must drive excellence across menu, marketing and value if it is to win in today’s “challenging” environment, says ...

Following a challenging couple of years, Argos is reaping the rewards of investing in its “most ambitious creator-led social ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Disney confirmed it will fully integrate Hulu into Disney+ by 2026, replacing the Star brand in international markets with ...

The brewer claims the banned outdoor ad did not imply the Wingman beer had any “therapeutic or mood-altering effects”.

Premier Foods has appointed Catherine Lloyd as its new chief marketing officer. The marketer, who has over 20 years experience in various FMCG roles, is set to join the business, which owns food ...

Premier Foods has also highlighted the role of the marketing function in driving impactful innovation for the food business, as it appoints a new CMO.

John McDonald joins from UBS to lead marketing and brand across the four HSBC primary businesses. HSBC has named a new CMO to ...