Tether has today (Friday) bought a minority stake in Juventus FC, in what represents a landmark moment with a cryptocurrency ...

LA Galaxy has signed a multi-year sleeve sponsorship with Royal Bank of Canada (RBC) and its Los Angeles-based subsidiary ...

YouTube TV and Paramount have agreed to a last-minute extension on licensing negotiations, which prevents Paramount channels from being taken off the platform. The licence agreement between ...

After a stellar auction that valued the eight Hundred teams at over $1bn, the ECB wants English cricket to be more global, ...

Smartech has been announced as the title sponsor of Super Rugby Pacific in Australia as part of a deal that also covers the ...

DAZN has struck its first sub-licensing deal for the 2025 Fifa Club World Cup with TelevisaUnivision, as part of a planned ...

The International Biathlon Union (IBU) has no plans to commercialise its betting rights at this stage after analysis ...

Sports sponsorship deals featuring online betting and casino platform Stake.com have been thrown into question after the ...

Macron has strengthened its investment in cricket with a five-year deal to manufacture kits for Cricket South Africa (CSA), ...

The Renault-owned Alpine team is close to announcing sponsorships with MSC Cruises and American oil and lubricants brand ...

The National Hockey League has continued its renewed commitment to national team matches, with the World Cup of Hockey set to ...

French football has entered yet another media rights crisis after the Professional Football League (LFP) commenced legal ...