Ali Manning, cofounder and COO of Chalice, writes an opinion piece that curation has become a new label for old ad tech economics.

NFL season kickoff drove an 11% increase in streaming signups across Paramount+, Peacock, ESPN and Fox One, according to ...

Is the Open Internet still worth fighting for? The Trade Desk CEO Jeff Green writes that in an AI-driven world, there's a ...

Quarterly metrics favor performance ads, but top brands are built on storytelling. Why leaders are shifting back to brand marketing in 2026 at ANA Masters of Marketing.

Bill Michels, chief product officer for Nielsen’s Gracenote, writes that the next stage of programmatic CTV’s evolution will ...

The rise of AI agents is forcing a fundamental rethink of bot detection. Human’s head of marketing shares why the bigger risk could be blocking the wrong traffic on this episode of 5 Minutes With.

In this episode of The Big Impression, hosts Damian Fowler and Ilyse Liffreing talk with Stanley Steemer's CMO Andrew Schneider about how a legacy brand earns its place again, starting with a moment ...

As large language models (LLMs) improve, ad leaders across the industry — from holding company giants such as WPP to independents like Monks — are embracing this technology to manage the growing ...

The most interesting shift in programmatic isn’t happening in product roadmaps or conference keynotes. It’s happening in RFPs — the formal requests companies use to evaluate and choose tech partners.

The Video Advertising Bureau (VAB), the trade group representing TV networks, is sparring with Nielsen over the stability of its Big Data + Panel currency. The VAB shared ratings data over a monthlong ...

Teriyaki Madness may not be a household name yet, but the fast-casual chain is growing quickly and has big plans. With about 200 locations in 40 states — and a goal to hit almost 500 locations by 2029 ...

Dealmaking is commonplace in the media, but one category dominated headlines this year: mergers and acquisitions (M&A) in streaming. After a period of stagnation, the industry braced for a “bumper ...