NFL season kickoff drove an 11% increase in streaming signups across Paramount+, Peacock, ESPN and Fox One, according to ...

Ali Manning, cofounder and COO of Chalice, writes an opinion piece that curation has become a new label for old ad tech economics.

Is the Open Internet still worth fighting for? The Trade Desk CEO Jeff Green writes that in an AI-driven world, there's a ...

The World Cup had a major effect on Coca-Cola’s bottom line, the company revealed in its earnings report Tuesday, offering a glimpse of the larger impact that the tournament had on brands. Henrique ...

Bill Michels, chief product officer for Nielsen’s Gracenote, writes that the next stage of programmatic CTV’s evolution will ...

Every orchard has the same rule. You pick what you can reach from the ground before you fetch the ladder. The fruit on the lower branches is ripe, it is within reach, and it costs you nothing but ...

Getting to know your audience is a key part of advertising to them. But audience research has often been a labor- and cost-intensive project, requiring significant overheads to generate useful ...

The U.S. TV rights for 2030 and 2034 World Cups are now up for grabs, with CNBC reporting FIFA will consolidate the English- and Spanish-language rights into a single package. After FIFA moved the ...

A major beverage brand recently made a surprising discovery after looking back at three years of marketing strategy — its two most successful brand-building plays that led to sales uplift were its ...

Even among AI’s pioneers, there isn’t consensus on the technology’s biggest challenges, or just how profoundly it will reshape society. Against a backdrop of 114-degree Las Vegas heat, Ai4, dubbed the ...