TL;DR: Netflix Ad Suite is adding an enhanced Conversions API and a new Netflix Pixel that track more than 20 lower-funnel ...

In our latest Hot Takes article, TVREV TLC members share their thoughts on the hottest issues in CTV advertising.

Shopping affinity data also reveals significant opportunities within other industries as well, including men’s athletic socks ...

Some political buyers are finding that reaching millions of the wrong viewers can cost less than reaching only the right ones.

Why this week’s Wedgewood polling scandal was inevitable once the gatekeepers were gone. Plus why political advertising is a game of skill not dollars.