TL;DR: Netflix Ad Suite is adding an enhanced Conversions API and a new Netflix Pixel that track more than 20 lower-funnel ...

In our latest Hot Takes article, TVREV TLC members share their thoughts on the hottest issues in CTV advertising.

Shopping affinity data also reveals significant opportunities within other industries as well, including men’s athletic socks ...

The Echostar/Dish Network architect’s latest media venture looks like more than simply a passive investment in low-power television stations.

Some political buyers are finding that reaching millions of the wrong viewers can cost less than reaching only the right ones.

Why this week’s Wedgewood polling scandal was inevitable once the gatekeepers were gone. Plus why political advertising is a game of skill not dollars.

It’s Monday. It’s Fall and there are cobwebs on bushes and maybe in your vision for what the heck is going on in the market ...

Why Netflix’s big layoff is a sign of deeper issues afoot and what to make of all those men watching microdramas.

Local TV station sales will pay down only a fraction of Skydance’s debt - but expect CBS to be a net seller, nonetheless.

The NBA doesn’t have a local TV hub just yet. But that hasn’t stopped DAZN from trying to play the part of one for this season. Over the course of the offseason, the sports-focused streamer has ...

My new book is out this week. It’s a look at what the descent into Feudal Media has brought about, not just for the media and advertising communities, but on a broader societal basis as well. In the ...

Other anchors know the challenge. Across town at ABC-owned KTRK-TV, Jonathan Bruce has described producing, directing and anchoring similar streams in Houston and, previously, at then-Gray-owned KKTV ...