Visa will open a Dakar office by end of 2026 and run two fan zones at the Youth Olympic Games Dakar 2026 to grow card acceptance in Senegal.

Suns and Mercury CEO Josh Bartelstein and wife Sydney fund a youth basketball scholarship program with RAMMS for Jr. Suns and Jr. Mercury leagues.

Capra Sports launched a free AI jersey design builder after finding 76 percent of customer designs it received came from AI tools. See how it works.

Under Armour launches Protect This Mind, a student-athlete mental wellness platform with Damar Hamlin, free resources and a coach rest-day pledge.

LA leaders met at BMO Stadium to map youth flag football growth before Super Bowl LXI, with a regional report on funding gaps coming next.

Pratt, Kansas breaks ground on the $14.4 million Point Pavilion, a 109,000-square-foot indoor sports complex aimed at youth and college tournaments.

New youth sports sponsorship study finds 68% of parents trust brands that sponsor their child's program. See the key findings and full report.

OTTO SPORT AI announced on October 27 that University Athlete, the recruiting platform college volleyball coaches have relied on since 2004, is now OTTO PREP. The change completes a year of rebranding ...

Youth sports participation hit a 12-year high in 2025 as tennis and golf surged, but participation among the lowest-income kids fell 7%. See the data.

OhioHealth takes naming rights to the Columbus NWSL training facility, a 45,000-square-foot build opening January 2028 with three youth turf fields.