When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

From firing people to promoting jeans, calling for peace deals or the renaming of a sports team, President Donald Trump keeps ...

President Donald Trump offered praise Monday for Sydney Sweeney amid backlash over a denim ad campaign featuring the actress ...

As Sydney Sweeney’s name continues to ricochet across the internet thanks to her latest denim campaign, it appears that even ...

By Jeff Mason (Reuters) -From firing people to promoting jeans, calling for peace deals or the renaming of a sports team, ...

President Trump said he liked American Eagle's ad with Sydney Sweeney, reportedly a Republican. He knocked Taylor Swift, who ...

President Donald Trump said he's a fan of actress Sydney Sweeney's much-debated jeans ad campaign ‒ after hearing she's a ...

The president called her much-debated jeans campaign the “HOTTEST” ad out there, which seemed to start a stock rally.

Trump added on Truth Social: “Sydney Sweeney, a registered Republican, has the HOTTEST ad out there. It’s for American Eagle, ...

American Eagle stock popped 24% Monday after Trump posted that he loved the company's jeans ad featuring Sydney Sweeney as ...

The president is the latest right-wing figure to praise the ‘Euphoria’ star for appearing in an ad described as “racialized ...

President Donald Trump is in full support of Sydney Sweeney ’s controversial American Eagle ad.