The rebranding follows a broader strategic realignment at WBD, which the company says has helped reverse streaming losses by nearly $3 billion over two years and add 22 million subscribers globally in ...

Gunnar Wiedenfels told an investors conference "there’s a lot more openness to discuss the options" ahead for additional ...

Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much ...

EXCLUSIVE: Comedy Central picked a curious date for the Season 27 premiere of animated stalwart South Park after a two-year ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...

NEW YORK (AP) — HBO is returning — at least in a name. Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max.

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Recent news highlights in entertainment include Chris Brown's arrest in the UK, HBO Max's rebranding, MrBeast's legal ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Discovery beat a resolute retreat yesterday from the controversial decision to cut “HBO” from the name of the HBO Max ...