Apple’s Mac refresh moves the lineup further upmarket, pairing higher prices with faster performance in a push to give customers a reason to upgrade.

After showing off the iPhone 17e, iPad Air M4, MacBook Air M5 and new MacBook Pro with M5 Pro and M5 Max chips (oh, and the Studio Display XDR), the company is still hosting an "experience" today in New York,

The latest iPhone update has landed. Unusually for a minor point update, it includes features that aren’t just security concerns.

Apple this week unveiled seven products, including an iPhone 17e, an iPad Air with the M4 chip, updated MacBook Air and MacBook Pro models, a new Studio Display, a higher-end Studio Display XDR, and an all-new MacBook Neo that starts at just $599.

Apple's new $599 MacBook Neo features the A18 Pro chip, a 13-inch Liquid Retina display, 16-hour battery life, and fun colors. Check it out!

This post, first published on March 1, was updated on March 4 with further details of prospective colors for this fall’s iPhones and other upgrades predicted for the iPhone 18 Pro. One of the questions Apple watchers have is about the colors of the next product.

The M4 chip set comes to the iPad Air lineup. Pre-orders are open now over at Apple’s website and Amazon. Prices match the same launch prices as the last generation’s M3-chip powered iPad Air tablets.

In addition to the low-cost MacBook, Apple unveiled the iPhone 17e, which is the entry-level iPhone in the lineup and replaces last year’s iPhone 16e. The new base model offers a few noteworthy improvements over the previous version.

Buying a MacBook Neo or iPhone 17e? Apple offers a basic one-year warranty on new devices, but AppleCare+ takes that protection up a notch. Here's what to consider and how much it'll cost you.