The Dannon Company is pulling the lid off of a new ad push for its Activia brand of yogurt. The new campaign, via Y&R, features actress Jamie Lee Curtis, who talks about digestive woes, and touts ...

Jamie Lee Curtis never thought she’d be accepting an Emmy Award in 2024 — especially after hawking Activia yogurt for seven years. Curtis, 65, took home her first Emmy on Sunday, September 8, for ...

The Dannon Company has launched an advertising campaign for Activia featuring actress Jamie Lee Curtis in a bid to draw attention to the importance of digestive health. The campaign will see Curtis ...

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Are you a print subscriber? Activate your account. By Brian Bonilla - 31 min 50 sec ago By Rachel Karten - 2 hours 11 min ago By Ad Age Staff - 2 hours 24 min ago By Tim Nudd - 4 hours 27 min ago 4 ...

Jamie Lee Curtis signed on as a spokesperson for Activia, L’eggs and more during a successful moment in her career because the gigs "allowed" her to stay home with daughters Ruby and Annie "I am an ...

Dannon will pay $21 million to settle allegations of illegal advertising brought by 39 attorneys general who couldn't digest the company's claims about the degree to which its Activia yogurt can ...

Activia Selects, while offering a larger selection of flavors and styles for yogurt fans to choose from, are made with Bifidus Regularis, the exclusive probiotic culture and, when consumed daily for ...