Alberto VO5 is not a new brand, but the division of Alberto-Culver is attempting to reach younger male and female consumers with a sub-brand, "Extreme Style by VO5." The hair-care line includes ...

LONDON (Reuters) - Unilever Plc/NV is selling the Alberto VO5 shampoo and haircare brand in the United States and Puerto Rico and also its Rave hairspray brand globally to private equity firm Brynwood ...

Brynwood Partners VI L.P. announced today that its portfolio company, High Ridge Brands Co., owner of the North American Zest personal cleansing franchise, has signed a definitive purchase agreement ...