The Indian television landscape is changing rapidly. Connected TV (CTV) penetration is no longer just a trend; it is a household phenomenon, setting new benchmarks for the advertising industry. With ...

The story of television over the last few decades in India has been closely linked to a number of key cultural changes – on both technological and societal levels. As the exciting new entertainment ...

Singaporean shipbuilder Strategic Marine has delivered a 27-meter crew transfer vessel (CTV) to a Taiwanese company for offshore wind operations in Taiwan. The vessel is based on Strategic Marine’s ...

Google's Demand Gen now powers Shoppable CTV that enables viewers to browse and purchase products while watching YouTube ads on TV. After first teasing the forthcoming shoppable formats at Google ...

Add Yahoo as a preferred source to see more of our stories on Google. This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social ...

The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally ...

CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand its reach, flexibility and ability to drive measurable outcomes. What’s ...

Pinterest has acquired connected TV advertising platform TvScientific, according to a press release. Financial terms of the transaction, which is expected to close in the first half of next year, were ...

Albertsons Media Collective and NBCUniversal are working to provide closed-loop measurement that bridges connected TV exposure and retail outcomes, per details shared with Marketing Dive. The ...

EXCLUSIVE: Alan Cumming‘s Just For Laughs gala special is set for Canada’s Crave and CTV Comedy. One Night Out with Alan Cumming, filmed live in front of an audience during the Just For Laughs ...