CTV impressions for PMax advertisers have surged over the past year as Google rapidly expanded YouTube's reach to the big ...

The story of television over the last few decades in India has been closely linked to a number of key cultural changes – on both technological and societal levels. As the exciting new entertainment ...

As advertising has become increasingly obsessed with “outcomes,” nearly every channel has been re-cast as a performance channel. CTV is no exception. Now, “Performance CTV” has emerged as a convenient ...

The Trade Desk, Inc.’s TTD surge in connected TV (CTV) and retail media is being propelled by a powerful alignment of industry transformation, advertiser expectations and platform innovation. In third ...

The Interactive Advertising Bureau (IAB) is working to establish connected TV (CTV) media as a performance channel, and has released its first guidelines mapping out how the implementation of ...

NEW YORK—The Interactive Advertising Bureau (IAB) today released a new industry guide that discusses the urgency of adopting new standards that will help advertisers better measure ads run on ...

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While shoppable ads are gaining traction and were a clear focal point during this year’s NewFronts/Upfronts, shopping on CTV isn’t the same as shopping on mobile or desktop—and treating it that way ...

The connected TV ad market is undergoing a chaotic period of maturation as the landscape transforms While The Trade Desk seeks to bring more transparency to the space with its Ventura OS, other ...

Amazon and Roku are uniting to give brands what they position as unmatched CTV scale in the U.S. The partnership between two companies that have long been rivals in the hardware arena focuses on ...