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'Melania' earns a surprising $7 million, the highest opening for a nonmusic documentary in a decade
Amazon reportedly paid an estimated $40 million to acquire "Melania" and spent an additional $35 million on marketing.
Amazon's "Melania" documentary earned an estimated $7 million at the domestic box office in its opening weekend, a strong ...
By financial standards, the film is not a winner, at least not yet. The company that financed it, Amazon MGM Studios, still has a long way to go to break even.
With a $7 million opening weekend, it's the highest opening for a non-music doc in over a decade, but the $75 million price tag for Amazon tells a different story.
"Amazon believed in this movie a lot. Like, suspiciously a lot," says Daily Show host Desi Lydic in the clip above. "Huh, why would Jeff Bezos, a billionaire who has tons of business with a government ...
The first notices are rolling in for Amazon’s controversial, big-budget Melania Trump documentary, Melania. Described as “an intimate chronicle which a rare glimpse into the life of Melania Trump, ...
"That's chump change to Bezos himself, but it might have helped the 16,000 people that Amazon announced they were firing yesterday." ...
The tech giant is spending $35 million to promote its film about the first lady, far more than is typical for documentaries.
Amazon backed up the Brink’s trucks for the vanity film, resulting in weekend ticket sales of about $7 million in North America, enough for third place.
Amazon paid $40 million to acquire “Melania” and is reportedly spending $35 million to promote it. So even though the documentary is outperforming pre-release estimates predicting a $3 to $5 million ...
The film is the latest streamer-funded, carefully choreographed, boring, celebrity puff piece being branded as a documentary.
People who've done nothing to deserve power don't deserve to make movies about how inspiring they are.
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