Gatorade's new smart water bottle can change how athletes and other physically-inclined individuals measure their hydration levels. Detail view of a sports bottle at the bench in a game between the ...

TEL AVIV, Israel--(BUSINESS WIRE)-- Today, impacX (TASE: IMPC.TA), the Internet of Packaging company that provides a full end-to-end connected experience for water, vitamins, supplements and CPG ...

Gatorade has a history of serving athletes. Beginning in 1965 as a University of Florida football experiment to replenish carbohydrates burned during exercise, Gatorade has always kept its athletes as ...

ImpacX, a smart packaging platform company, has partnered with Gatorade to launch a new smart water bottle. ImpacX’s patented smart cap technology turns reusable bottles into a smart, digital device ...

NEW ORLEANS - New Orleans Pelicans star Zion Williamson continues as a marketing force off the basketball court in his latest partnership with Gatorade. Zion and Gatorade collaborated on the limited ...

Gatorade isn’t just a sports drink any more. The venerable beverage brand unveiled several new upcoming products Thursday in a commercial that featured Houston Texans defensive end J.J. Watt, ...

Read about the latest sports tech news, innovations, ideas and products that impact players, fans and the sports industry at SportTechie.com. BRADENTON, Fla. — Gatorade is scheduled to start ...