Connections to demand-side platforms will be rolling out throughout the fall and winter of 2024/25, with full functionality targeted for completion next year. When you purchase through links on our ...
The result is a new level of flexibility, visibility, and automation for linear TV—while ensuring local stations retain full control of their inventory. Through this collaboration, local linear TV ...
ITN and Magnite recently launched the industry's first LocalLinear TV Private Marketplace, allowing programmatic buyers to access local linear TV and digital video inventory in a unified digital ...
Self-service deal ID creation Precision controls for geo targeting, daypart, affiliate, program, and genre Auto-bidding for delivery management Digital-like delivery dashboards The result is a new ...
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