Liverpool’s latest deal is expected to be worth a similar amount to their nearest rivals who include Manchester City and Arsenal. City agreed a 10-year deal with Puma worth around £650m (£65m a season) in 2019. Arsenal’s eight-year deal with Adidas was reported to be worth around £600m (£75m a season) when it was agreed in 2022.

Liverpool will join Bayern Munich, Real Madrid, Juventus, Manchester United and Arsenal in the Elite tier of Adidas teams.

The Reds have capitalised on relationships with high-profile figures such as basketball legend and Fenway Sports Group partner LeBron James, leading to the production of a special merchandise line. A collaboration with Nike's sister brand Converse was also launched.

Lucrative Adidas Partnership Set to Boost Liverpool’s Global StandingLiverpool have secured a significantly enhanced kit deal, reaffirming their position among football’s elite. With the club

adidas and Liverpool Football Club are making big things happen on the pitch, announcing a new multi-year partnership kicking off during the 2025/26 season.

Liverpool and Adidas partnered together through some of the club’s most successful eras and memorable trophy lifts, first from 1985-1996 and again from 2006-2012. During this time the Reds secured plenty of silverware, including three top-flight domestic league titles and three FA Cup wins.

Liverpool has agreed its latest kit deal, with an agreement with Adidas coming into effect from August. But which manufacturer has brought the most success to Anfield?

One of the worst-kept secrets in football was officially confirmed on Monday with the news that Adidas will replace Nike as Liverpool FC’s kit supplier later this year.