Liverpool’s latest deal is expected to be worth a similar amount to their nearest rivals who include Manchester City and Arsenal. City agreed a 10-year deal with Puma worth around £650m (£65m a season) in 2019. Arsenal’s eight-year deal with Adidas was reported to be worth around £600m (£75m a season) when it was agreed in 2022.

The Reds have capitalised on relationships with high-profile figures such as basketball legend and Fenway Sports Group partner LeBron James, leading to the production of a special merchandise line. A collaboration with Nike's sister brand Converse was also launched.

Liverpool have confirmed a new kit deal with adidas that begins on August 1 but they will continue to wear their current Nike strip for almost their entire pre-season

Liverpool and Adidas share a long and successful history, having previously partnered from 1985 to 1996 and again from 2006 to 2012

Liverpool and Adidas have collaborated during some of the club's most triumphant eras and iconic trophy wins, initially from 1985-1996 and again from 2006-2012. During this period, the Reds secured numerous accolades, including three top-flight domestic league titles and three FA Cup victories.

Liverpool FC has signed a new kit deal with Adidas, replacing Nike from August 2025 in a multi-year partnership.

The Premier League leaders have previously had deals with the German brand from 1985 to 1996 and from 2006 to 2012

Liverpool has agreed its latest kit deal, with an agreement with Adidas coming into effect from August. But which manufacturer has brought the most success to Anfield?

After five years with Nike, Liverpool is set to turn a new page in its kit sponsorship. Starting next season, Adidas will take over as the club’s official kit supplier, marking a return for the German brand,

One of the worst-kept secrets in football was officially confirmed on Monday with the news that Adidas will replace Nike as Liverpool FC’s kit supplier later this year.