Luka Doncic embraced the Los Angeles Lakers spirit, as he hit the court against the Boston Celtics in his new signature ...

Los Angeles Lakers guard Luka Doncic debuted an unreleased purple colorway of the Jordan Luka 4 against the Boston Celtics.

The Celtics' tunnel style showed they understood the assignment with the fashion reflecting the significance of the moment.

Sports logos have become iconic symbols of our favorite teams over the years. Here are the 10 Worst Sport Logo changes of all ...

Luka Dončić returned to the Los Angeles ... purple and gold. Dončić stuffed the stat sheet Saturday night, putting up a team-high 32 points, 10 rebounds, seven assists and four steals as the ...

Jamal Murray had 20 points (9-20 FG) for the Nuggets while leading the team with five assists. Michael Porter Jr. posted a ...

Lakers star Luka Doncic and the Jordan Brand bought out a parking lot next to Crypto.com Arena to give fans free parking for his first game against his ex-team, the Mavericks.

The LA Lakers are taking the next step in community ... These changes have impacted the Purple and Gold positively and they are looking to make a deep playoff run. The iconic NBA franchise has ...

Luka Doncic was a generational star who became too comfortable in his stardom, and this trade to Los Angeles might be the ...

NBA teams honor their very best players with statues of them in their playing days. Here are the 10 best NBA player statues.