A viral video has sparked a fresh wave of scrutiny over the way fast food giants like McDonald’s market their menu items, with one advertising expert revealing a subtle yet powerful tactic that could ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: McDonald's Sweden / Nord DDB Ever felt a craving for a burger and fries after a night out ...

An experiential activation around the BTS-inspired TinyTAN Happy Meal helped the fast food giant benefit from buzz around the ...

Along with a meal inspired by the Dr. Seuss icon, the seasonal effort features a TV spot, creator-led gaming program and ...

McDonald’s Corporation MCD is leaning into a bold and emotionally resonant marketing strategy to counteract declining traffic and macroeconomic pressure across key consumer segments. In the first ...

McDonald’s has teamed with entertainment company Doodles to launch a holiday cup campaign entitled “GM Spread Joy,” per details shared with Marketing Dive. Limited-edition McCafé cups available ...

McDonald’s has unveiled "The Grinch Meal," a limited-time holiday promotion launching Dec. 2 across U.S. restaurants.

Nobody does nostalgia like McDonald’s. Nobody does nostalgia like McDonald’s. It’s one thing to work some classic retro themes into your marketing, or to tell customers that you’ll help recall the ...

A disgruntled McDonald’s customer accused the chain of misleading its customers. Mr. Jon Lee (@mrjonlee420) posted a viral TikTok of him arguing with a worker of the chain over orange juice. His brief ...

Carl’s Jr. has become the latest chain to launch a diss campaign at McDonald’s with the announcement of its “Sad Mac Buy Back” promotion.

McDonald’s has spent the past couple of years ramping up its street cred with various fashion collaborations – Cactus Plant Flea Market, Crocs, and Verdy among them. Now the company is extending into ...

The McRib also returned to stores for a limited time back in December 2024, which Huin notes was the same time “Bitcoin hit a ...