Nestlé's hybrid team responds to several trends impacting marketers in packaged foods and beyond, including a demand for better deals with ad-tech partners — such as more leverage with the duopoly — ...

Nestlé has launched a team of media and tech experts to improve its programmatic supply and analytics. The new hybrid unit, called the Global Digital Media Center of Competencies (DCoC), consists of ...

Fallon Minneapolis is having a great year. The agency, which had a meltdown of sorts in 2008, has gained four big wins in the first two months of 2009 – the latest being Nestle Beverages, which has ...

Nestle, one of the world's biggest makers of pet food, said on Friday it had launched the first television commercial designed especially for dogs, using a high-frequency tone to grab their attention.

William Arruda, called the personal branding guru by Entrepreneur magazine, is the founder of Reach Personal Branding. He shares his personal-branding wisdom through his public speaking and his ...

According to a recent Nestle ad campaign aimed at parents, a drink called Boost Kid Essentials was so good for children that it could keep them from getting colds and missing school. But on Wednesday, ...

Actor and tabloid staple George Clooney is apparently annoyed with questions on how he can criticize multinational corporations, while also appearing in ads for Nestle. Clooney, at the Venice Film ...

Nesquik Hot Chocolate is not "a great start to the day" for children, Britain's advertising regulator has ruled. Nestle can no longer make that claim on Nesquik hot chocolate labels. The tagline had ...

SAN FRANCISCO — Several companies, including AT&T and Nestle, are pulling advertisements from YouTube over concerns about inappropriate comments on videos of children. A video from a popular YouTuber ...

TORONTO (Reuters) - Canadian environmental groups have filed a misleading advertising complaint against Nestle disputing claims in an ad by the world's largest food company that its bottled water has ...

(Reuters) - A new lawsuit accuses Nestle SA of blatantly violating the rights of Atari by using without permission the classic 1970s video game "Breakout" in a new marketing campaign for its Kit Kat ...