Nike's new strategies, including a Kim Kardashian partnership, target Millennials and Gen Z, presenting potential growth.

Nike is joining up on a new brand with Kim Kardashian in a bet her star power can have the same impact Michael Jordan did 40 ...

More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim ...

Kim Kardashian is not coming in to be a savior to Nike, as this is just one of many issues Nike needs to address, says ...

Nike has recruited Ms. Kardashian to try to change its fortunes with female customers, but Nike gets more out of this than ...

The sportwear company Nike, which has faced lagging revenue and relevance, is teaming up with reality TV star Kim ...

Nike on Tuesday announced a new brand in partnership with the influencer Kim Kardashian’s Skims, giving the company’s stock ...

NikeSkims is the latest joint venture between Skims and Nike brands. The goal is to reach more women in Nike's audience.

Nike will launch a new women's activewear brand in the U.S. this spring in partnership with Kim Kardashian-owned shapewear ...