Uber Technologies (NYSE: UBER) has successfully reinvented itself. From a money-burning disruptor, it has now evolved into a profitable cash machine, generating over $6.9 billion in free cash flow in ...

Strong marketing can’t fix a product that underdelivers on promises. Customer experience drives loyalty, referrals, and long-term business growth. Build real value first — marketing succeeds when ...

America’s biggest sports event is around the corner. The Super Bowl isn’t just about the game — it’s a goldmine for advertisers. Companies pour millions into flashy commercials, hoping for a boost in ...

Google is getting sick and tired of YouTube watchers who use ad blockers, and — no surprise — the company is stepping it up in an effort to extract (reclaim?) even more ad revenue from users. On ...

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Over the past weeks, ABC viewers across the country have been shown a graphic advertisement featuring images of aborted fetuses, as part of a campaign by antiabortion rights advocate and long-shot ...

Sometimes ads on social media are shockingly relevant. Other times, they’re not even close. The ad might show an item you recently searched for, like an indoor plant trellis. Alternatively, you might ...

Netflix is phasing out its lowest-priced ad-free subscription plan in the U.S., which could drive more viewers to its cheaper ad-supported plan. The Los Gatos, California-headquartered streaming giant ...