STAMFORD, Conn. – High Ridge Brands’ Alberto VO5 hair care brand has announced the upcoming launch of its new Salon Series line of shampoos, conditioners, styling and treatment products. Formulated ...

When it comes to making sure your tresses are healthy and clean, there's nothing more important than picking the right shampoo for your hair. Brands like Pantene have become go-tos for many and have ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. The difference between a good hair day and a bad hair day is ...

It’s notable that Alberto-Culver Co., a mid-size player in the cutthroat consumer products field, is still independent while many of its rivals have been merged out of existence. More notable is that ...

Alberto-Culver is to revamp its flagship VO5 haircare range, with an estimated £10m marketing and advertising spend. It is the first time the brand has been supported by such a largescale budget, ...

STAMFORD, Conn., Aug. 1, 2013 /PRNewswire/ --Alberto VO5®, the legendary hair care brand, today declared August "National Anti-Frizz Month": 31 days dedicated to helping women battle this leading ...

How two top style influencers got their dos in shape for the VO5 NME Awards 2017 Step 1: Apply VO5 Volume Mousse all through hair and blow-dry from roots to ends. Step 2: Straighten the hair using a ...

VO5 has launched a multi-million dollar marketing effort to dust off its VO5 brand and pitch it to a younger audience. The 50-plus-year-old brand, Extreme Style by VO5, is being repositioned with ...