Walmart uses in-store brands to offer lower costs and better stocking options for customers, which is why there's only one car battery brand they sell.

With more than 4,600 stores across the United States, Walmart is the definition of a retail behemoth. Known for its “Every Day Low Prices,” the chain is the country’s dominant grocery retailer.

Walmart has made a point of carrying brands that started out as direct-to-consumer. For Walmart, the move is an effort to attract more affluent customers, while the brands, including Bachan’s ...

Walmart on Monday unveiled a new logo for the first time in nearly two decades, saying the redesign highlights its evolution while also serving as a nod to its past.

Walmart's beauty brand accelerator program, Walmart Start, is welcoming its third cohort. Since launching three years ago, Walmart Start has helped more than 10 beauty brands successfully launch ...

Walmart's transformation from big box retailer to a destination for influencer-founded brands is winning over Gen Alpha shoppers — and their millennial parents' wallets.

Walmart is unveiling a comprehensive brand refresh that reflects its evolution as an omnichannel retailer. From its beginnings in Bentonville, Ark., in 1951, Walmart has grown into a global ...

Walmart shoppers have given this Igloo ice chest 4.6 stars out of five on over 1,800 ratings. "This cooler is great! Keeps everything cold all day long especially, in the hot sun," one reviewer wrote.

The recent refresh of US superstore Walmart's branding got people talking. The word 'refresh' is operative here. This wasn't a splashy new logo or big sweeping changes from agency JKR, it was more ...

Jet.com has emerged as Walmart’s path to reach shoppers who wouldn’t shop at the big-box retailer. Target holds its brand partners close. Which one beats Amazon?