Software company Adobe (ADBE) has launched a new artificial intelligence (AI) tool that can generate video clips for users as the company takes ...

Adobe is today expanding access to its AI video generator, Firefly. Anyone can now create 5-second video clips in ...

The Firefly Video Model, as Adobe is calling the service, will compete against Sora, a model developed by ChatGPT creator ...

Adobe launched the Firefly Video Model in public beta, bringing text-to-video AI generation to the web. Here's what it costs.

Generate Video is now in public beta, allowing anyone to generate five-second video clips at 1080p.

Firefly's Standard plan costs $9.99 per month, the Pro plan will run users $29.99 a month, and there's a more extensive Premium tier in the works.

Adobe is the second big tech company to drop its AI video model for paying users, behind ChatGPT's Sora, which released last ...

Adobe's Firefly AI model is the first commercially safe AI generator for use by executive professionals. It’s the only ...

At the same time, many generative video tools also highlight questions and challenges around content ownership and copyright. Some of these have become a key part ...

Adobe first teased the Firefly video model in April of last year before providing a preview of its capabilities in September. It enters an increasingly crowded market with competition from both ...

Americans, we saw him really lead," Carol Fulp, a former chief executive of The Partnership, said of Mr. Wiley's wide-ranging ...

In the early days of the internet, web pages were mostly text and mostly static. They were often seen as an analog to a newspaper or phone book. News sites printed stories while businesses printed ...