The post marks Sweeney's first since her ad campaign for American Eagle jeans was embroiled in controversy late last month ...

Sydney Sweeney has broken her social media silence with her first Instagram post since her recent American Eagle campaign ...

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence.

Sydney Sweeney is defiantly praising Dolly Parton amidst the ongoing brutal backlash over her American Eagle ad.

American Eagle saw a drop in store visits after launching its Sydney Sweeney campaign. Data indicates a 9 per cent ...

Controversy over Sydney Sweeney’s ad campaign may have hurt American Eagle, with in-store visits dropping 9% in the weeks following its release.

In the recent viral debate surrounding American Eagle’s “great jeans” ad campaign with Sydney Sweeney, which used a double ...

The week spanning from August 3 to August 9 took the biggest hit, according to the report, which said foot traffic dropped 9 ...