Sydney Sweeney and Labubus are both being "sold" to Gen Z in varying ways and experts share their take on why this generation is buying.

Beyoncé has stepped into the denim spotlight once again, dazzling fans in a bold new Levi’s campaign just as Sydney ...

American Eagle's response to criticism of Sydney Sweeney's jeans ad represents a cultural shift away from corporate apologies ...

From Juicy Couture sweat sets and low-rise, bedazzled jeans to chunky belts and baby tees, early 2000s fashion is all the ...

(Reuters) -From firing people to promoting jeans, calling for peace deals or the renaming of a sports team, President Donald ...

It appears that I must have missed a memo recently from Woke‑Liberal Headquarters. If I understand correctly, I was supposed ...

Sydney Sweeney can raise a glass to bumper publicity this week - but she may soon be toasting with beer rather than champagne if she signs as the new face of Bud Light.

"American Eagle's denim blitz could jam an outrage cocktail of $5 million more in Sweeney's wallet before Labor Day," one expert told Newsweek.

American Eagle Outfitters wanted to make a splash with its new ads starring actor Sydney Sweeney. The campaign has sparked a debate about race, Western beauty standards, and the backlash to “woke” ...

Jimmy Fallon took some lighthearted jabs at Russian President Vladimir Putin and even took a playful dig at actress Sydney ...

Shortly after the American Eagle advertising campaign starring Sydney Sweeney went viral, far-right extremist group the Proud Boys decided to weigh in on the same, as per TMZ's report dated August 8, ...

Her commercial power and desirability are such that Sweeney has amassed a string of endorsements: she has helped sell Baskin-Robbins, Guess Originals, Miu Miu, the South Korean beauty brand Laneige as ...