The renowned footwear and apparel company announced Thursday that a new approach to partnering with college athletes is ...

NFL legend Troy Aikman claims he's done donating to college football NIL after sharing an upsetting story from the last time ...

LSU Athletics enters a new significant partnership, pair of stars on the gridiron ink massive deals.

Nike is taking another major step into the NIL space. In the process, the company is also strengthening its relationship with ...

Sens. Marsha Blackburn, R-Tenn., and Maria Cantwell, D-Wash., unveiled the HUSTLE Act on Monday in hopes of protecting the ...

Troy Aikman has had enough with NIL, announcing he won't cut checks for UCLA players any longer.

LSU has extended its partnership with Nike through 2036, including a brand-new NIL program that involves select LSU athletes.

Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, ...

Coach O embraced every bit of the question.

Former LSU football head coach Ed Orgeron joked that NIL existed before it was legal in the SEC and said he would adjust ...

ANN ARBOR – National signing day has always been an opportunity for college coaches to celebrate a new wave of players entering their program. But in the current name, image and likeness-driven ...

Commodores QB says he'll donate all to G5 members Tulane, James Madison if either wins this year's College Football Playoff ...