How pharma and health ads performed at Super Bowl 59
U.K.-based ad agency DAIVID said Pfizer had a strong, positive message with its ad and scored high with intense positive emotions. The commercial was also a top performer with spikes in positive emotions of “hope,” “admiration,” “warmth,” “gratitude” and “inspiration.”
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LIVE: Philadelphia hosts Eagles parade after Super Bowl win
The City of Brotherly Love is welcoming the Eagles back home after they beat the Kansas City Chiefs in the Super Bowl on Sunday. The Birds triumphed over the Chiefs with a final score of 40-22. A parade will be held welcoming the team back to their home city.
Pfizer's Super Bowl ad received mixed reactions on social media, but many criticized the pharma giant for saying it will ...
Dressed as a boxer, he then takes a victory lap with his supporters. “Pfizer is fighting for 8 cancer breakthroughs by 2030,” ...
Pfizer is doubling down on its fight against cancer with a 60-second ad set to air during the first quarter of the game.
Hims & Hers' “Sick of the System” spot not only generated the highest engagement of all pharma-related ads that aired during ...
Pfizer is back with a 60-second spot for the 2025 game featuring a kid fighting cancer like a boxing champion.
In June 2024, Pfizer's first global chief marketing officer, Drew Panayiotou, left the company after less than two years in the role. Under Panayiotou, last year Pfizer ran its first-ever Super Bowl ...
Last year marked the first time in Pfizer’s 175-year history that the drugmaker shelled out the requisite millions for ...
The rapper’s 1991 hit “Mama Said Knock You Out” provides the soundtrack for Pfizer’s cancer-busting commercial.
Picking up from where last year's Big Game ad debut left off, Pfizer wants to bring a note of resilience and motivation to ...
Thanks in part to LL Cool J ‘s “Mama Said Knock You Out,” Pfizer’s new Super Bowl commercial will leave viewers feeling hyped ...
Brands pay millions for their spots to air live during the Super Bowl with many now touting their ads even before the Big Game.
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