A new YouTube Culture & Trends report shows how creators and hobbyists use generative AI video to express personal identity ...

YouTube built the original creator economy, and today it remains the most rewarding platform for creators. Whether you are uploading your first Short or managing your own production studio, our goal ...

Explore the latest company news, creator and artist profiles, culture and trends analyses, and behind-the-scenes insights on the YouTube Official Blog.

Since 2015, YouTube Music's Foundry program has had one clear mission: to support the diverse and innovative voices of the global independent music community. We’re proud to have worked with more than ...

You can now watch ESPN Unlimited live sports and studio shows directly on YouTube TV, featuring updated guide views, multiview, and integrated ESPN Fantasy Football tracking.

Your browser does not support the audio element. “It started with teachers in one school writing simple songs to help their students learn English and now it's such ...

Learn how YouTube defines qualified watch hours and Shorts views for YouTube Partner Program eligibility, including which video views do not count.

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“To do this with YouTube and FIFA, live in New York City, with fans watching from all over the world, it’s going to be special.” ...

The way viewers watch and interact with short-form video has evolved since YouTube Shorts launched over five years ago. You've told us what works and what could be better, and we're using that ...

#AD I watched my first-ever World Cup match in person [Netherlands vs. Sweden] ...

Meet the 24 independent musicians joining the YouTube Music Foundry class of 2026. Learn how these global artists from 11 countries use video and distinct sounds to build their fanbases, and listen to ...