Strategic communications expert Abdulla Alshamsi discusses the shift from crisis management to awareness management.
Salam’s Fouq campaign celebrates Saudi inventors through a National Day film, original anthem and rollout across social, ...
Arth Malani explores how PR teams can connect data, apply AI insights and measure outcomes to improve advice and demonstrate value to clients.
Patrick Pesch examines how constant content production threatens luxury brands’ exclusivity and why marketing restraint ...
Built around the idea of a caravan, the Binance campaign combines community storytelling, creator collaborations and a $1m ...
Bright Company’s Kiera Doherty argues that agency value should be judged not only by results, but by the time clients get ...
The Dubai Residential campaign combines app-based tracking, neighbourhood events and partner rewards to focus on resident ...
McDonald’s UAE earns autism-friendly certification for 15 Dubai restaurants, with employee training and sensory kits ...
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