Customers could gain tighter activation and AI connections while facing tougher choices about products, pricing, and long-term lock-in.

Some of Marketo's original architects bet AI can replace the complex workflows and manual configuration marketers have relied ...

MOps teams are shifting from task executors to AI fleet managers to run autonomous agents alongside traditional software.

Static journeys can’t keep up with modern buyers. On Nov. 4, discover how real-time AI decisioning helps you build dynamic, ...

OpenAI has expanded access, lowered costs, and added targeting tools, but advertiser growth hasn’t yet translated into enough ...

Marketing metrics show what happened in a campaign. The harder job is connecting customer behavior to growth, margin, and ...

On Nov. 4, learn how composable martech can help marketers integrate AI, reduce vendor lock-in, and modernize their ...

Before overhauling your SEO strategy, look at branded search, high-intent visits, and pipeline data to see whether there's ...

Small performance gains can lead to big strategic distractions. Creative judgment and long-term business goals matter more ...

Should you increase media spend, hold steady, or pull back? Look at who's buying, what's driving sales, and how much value ...

Traditional customer surveys, endless feedback requests, and Net Promoter Scores (NPS) are failing both consumers and brands.

Get traffic data and keyword intel on competitors instantly. ChatGPT sent just 0.62% as many sessions as Google organic search, according to Marie Haynes’ analysis of 100 websites. The study covered ...