MQLs, last-click attribution, channel silos, and generic content are losing ground as B2B marketing shifts toward trust, AI ...

Customers could gain tighter activation and AI connections while facing tougher choices about products, pricing, and long-term lock-in.

Confusing navigation, vague claims, and missing evidence cost you buyers. See how cognitive-load testing helps identify and ...

MOps teams are shifting from task executors to AI fleet managers to run autonomous agents alongside traditional software.

Some of Marketo's original architects bet AI can replace the complex workflows and manual configuration marketers have relied ...

The $5.7 billion acquisition could tighten the link between data and activation — or leave marketers managing another ...

Consumption-based AI pricing makes marketing budgets unpredictable. Here is how HubSpot’s new spend limits and seat swaps ...

Yes, but speed was never the hard part. What matters now is deciding, in the moment, which messages to send and which to hold ...

Static journeys can’t keep up with modern buyers. On Nov. 4, discover how real-time AI decisioning helps you build dynamic, ...

OpenAI has expanded access, lowered costs, and added targeting tools, but advertiser growth hasn’t yet translated into enough ...

Digital fragmentation is pushing teams to their limits. On Nov. 4, learn how to stretch content budget and capture buyer ...

Longer, more personal queries reveal the needs, trade-offs, and situations behind intent — giving marketers a richer view of ...