News

In Marketing We Trust makes changes to leadership team, creates advisory board
Following last week’s appointments, In Marketing We Trust has announced a series of changes to its leadership team to “accelerate global growth and scale delivery”. It has also announced its inaugural ...
Aussie advertisers abandon traditional media for digital options: Guideline SMI
Australian media agencies are spending more ad dollars than ever before, however traditional radio and television campaigns are being left behind, in favour of digital advertising opportunities.This ...
Opinion
Supporting traditional TV isn’t about nostalgia – it’s a good advertising strategy
The long-term strength that brands gain from advertising on TV is under threat. Not because of technology. Not because platforms are changing. And not because audiences are leaving broadcast. The real ...
Always Human’s Adam Ireland makes first major hire
Always Human has nabbed Tiktok’s Ella McKee as its head of client and partnerships, marking the first significant hire under recently appointed MD Adam Ireland.McKee joins the independent brand and ...
The Guardian making most of its money from reader contributions
The Guardian Australia has managed to make over half its revenue from reader contributions, despite not operating a paywall.According to the company’s ASIC filings for the 12 months to March 31, as ...
Sports marketer Marissa Pace switches lanes, joins Guide Dogs NSW/ACT as CMO
Renowned sports marketer Marissa Pace has joined Guide Dogs NSW/ACT as its new chief marketing and philanthropy officer. In her first interview since taking on the gig, she tells Mumbrella why she ...
BCF releases new brand platform ‘BCFing Fun’ with national campaign, via Thinkerbell
BCF has unveiled its new brand campaign ‘BCFing Fun’, celebrating the messy, funny, and unforgettable moments that make outdoor adventures uniquely Australian.The announcement:BCF, Australia’s ...
Call for AI compensation fund in copyright fight
The Copyright Agency has called for a government-mandated scheme to compensate Australian creators for the predations of AI ...
Nova takes The Jermaine Plane national on FM
Nova Entertainment has expanded The Jermaine Plane to FM across all five metro markets.The announcement:NOVA Entertainment ...
Radio host Ben ‘Dobbo’ Dobbin debuts podcast to promote Lockyer Valley food facility
Brisbane radio host Ben ‘Dobbo’ Dobbin has partnered with Lockyer Fruit & Veggie Cooperative and Lockyer Valley Foods to launch a 12-episode podcast series promoting a proposed food processing ...
Babybel releases global campaign highlighting fun, playful snacking
Babybel has launched a new global campaign, “The Fun Kind of Good,” using 3D characters and vibrant visuals to promote the cheese snack’s appeal.The announcement:Much-loved international brand Babybel ...
PHD wins Spirit of Tasmania media pitch
Spirit of Tasmania has appointed PHD as its media agency of record, following a competitive pitch process.The agency has been tasked with providing “strategic direction and media buying expertise” for ...