From its Rs 20 price point to quirky, celebrity-led advertising, Sting used affordability, distribution and strong brand ...

Kalpana Singh, CMO, Raymond Lifestyle, explains how Ethnix is using experiential marketing to cut through festive clutter, ...

The next phase of AI in BFSI marketing lies in connecting data, decisions and customer experiences, with marketers learning ...

Established shows offer platforms a shortcut to audiences, but wider distribution can dilute exclusivity. Industry experts ...

When AI levels the creative field, brands win by knowing what matters to customers and making themselves easy to find—and ...

Gupta will lead the company's product, commercial strategy and partnerships, while driving expansion across MENA, APAC and ...

The festival featured Rare Beauty, Huda Beauty, Kayali, Kay Beauty and Nykaa Cosmetics, alongside K-beauty brands Laneige, ...

Conceptualised and executed by RVCJ Media, the three-film campaign brings Amazon India’s price-and-trust proposition into a ...

Santosh Kumar has joined IBM as head of growth marketing, India South Asia. Announcing his new role, Kumar wrote on LinkedIn: ...

Aditya Khandelwal has joined Saregama India as chief manager – strategy (live experiences). He announced the move in a ...

Vineet Sharma has announced his exit from AB InBev after more than 10 years with the company. Announcing his departure, ...

VML India has announced a leadership transition effective December 1, 2026. Babita Baruah, currently CEO of VML India, will step into a senior regional leadership role as head of the Ford business.