The migration of targeting decisions from demand-side platforms to supply-side platforms has moved beyond the experiment ...

Streaming services used to try persuading consumers to pay for the privilege of watching television without commercials. Now ...

As connected TV absorbs more linear television dollars, advertisers are demanding the same precision, measurement and frequency control they expect from digital channels. That’s reshaping how ...

Advertisers spend heavily trying to figure out what consumers want. Now Citi wants to help them figure out what consumers ...

Points programs and redemption catalogs are table stakes. The brands that build lasting loyalty are the ones that show up ...

Advertisers have spent a fortune trying to figure out who influences purchase decisions. PayPal Ads has a novel suggestion: ...

As sports continues to shift from linear TV to streaming, the viewing experience has also expanded well beyond the live game.

Advertising has acquired a generous supply of agentic AI. Eric Steigelfest would like to see real results. The co-founder and ...