Chloé started out at a mobile content company before smartphones even existed, then joined Glispa, a Berlin-based ad network specialized in app marketing. Those experiences gave HER the courage (or ...

Software publishers often have an established presence on Softonic without managing it. The catalog lists over 1.5 million programs, and those pages rank in Google, appear in AI-powered ...

Strava is hardly new: the app has been around for more than 15 years. Still, if Strava seems to be everywhere lately, that’s because it is, and social media deserves some credit. The past few years ...

App marketers spent last year watching two numbers pull apart. Downloads barely moved in 2025, rising 0.8% to nearly 150 billion, according to Sensor Tower’s State of Mobile 2026. Spending went the ...

We’re just a week away from Business of Apps NYC 2026, taking place Thursday, September 17. Demand has been so strong this year that we’re nearly at capacity and registration could close early. 🎟️ ...

AI has made mobile game creative production faster and more accessible. Marketing teams can generate scripts, visual concepts, video variations, voiceovers, and localized assets in a fraction of the ...

In a tough economic climate, many shopping apps are hitting a wall. User acquisition costs are climbing, budgets are getting cut, and relying on the same old channels is hurting performance. Many pull ...

With 40+ speakers across 30+ sessions, expect bold strategies and no-fluff sessions built to leave you with something you can start implementing on Monday morning. Explore the full agenda here. This ...

Quick answer Home services marketing before paid search means reaching homeowners before they actively search Google for a provider. Instead of only bidding on urgent bottom-funnel demand, brands use ...

You’ll be surrounded by peers solving the same growth challenges at the highest level. Conversations here are direct, informed, and often turn into the collaborations that can help you grow and scale ...

Finance marketers don’t have a paid search problem. They have a qualification problem – and paid search is the most expensive place to discover it. Google CPCs keep climbing. Meta keeps restricting ...

On September 17th, 500+ senior leaders across app marketing, UA, growth, product, CRM and revenue will gather Convene Midtown for Business of Apps NYC 2026. Across 6 content stages and more than 30 ...