LoopMe, the global leader in brand performance, today (April 29th, 2025) announced it has partnered with Microsoft ...

In today’s Digest, we cover the setting of a May hearing to discuss remedies in the Google ad tech case, Alphabet’s strong Q1 ...

Yahoo CAPI allows advertisers to send conversion events directly to Yahoo DSP in real-time through a centralised and ...

Effie UK Award winners generate stronger positive emotions, higher brand recall, and greater audience attention than ...

Opti Digital, a premium ad revenue platform, is proud to announce its official recognition as a Google Certified Publishing ...

Operating under a Venture Studio model, FirstPartyStudio provides hands-on support, strategic guidance, and operational ...

Cedara, the carbon intelligence platform, and PGAM Media, a unified supply- and demand-side platform powering data-driven, AI ...

In today’s Digest, we explore Yahoo’s interest in acquiring Google Chrome, ChatGPT’s new content partnership with The ...

RAAS LAB, the platform that delivers hyper-relevant ad experiences at scale for enhanced premium media performance, today ...

Verve, a leading media platform focused on emerging channels, and Audigent, a part of Experian and a leading data activation, ...

Today’s Digest looks at Google Chrome's decision to pull back from new third-party cookie prompt rollout, Apple and Meta’s ...

Since 2019, ad tech has invested a huge amount of time and money in confronting what to do about the impending demise of ...