With AI answering queries before users reach websites, brands must rethink content and SEO, prioritising genuine expertise, ...

Part of the ‘Tyohaar Aapka. Zimmedari Humari’ campaign, the film encourages consumers to assess their financial health ...

The Indian alcobev company elevates Dilip K. Banthiya as Executive Director and CFO, and Saket Somani as Deputy CFO ...

The Mumbai-based agency will offer integrated strategy, creative development and production services, drawing on the founders ...

A 2-month long campaign has been planned by Borosil, spanning across cricket stadiums, OTT shows, news channels and social ...

Mangalmai, the traditional diya oil brand, has collaborated with the upcoming Namit Malhotra’s ‘Ramayana: Rise of a Legend’ ...

Google promotes Aparajita Saxena to Strategic Alliances Lead, Google Marketing, following her stint as Integrated Media ...

With a huge network of young consumers in the Snapchat platform, the collaboration of brands will add up to the brand ...

Tissot’s festive campaign, ‘The Gift of Time’, journeys through the Swiss watchmaker’s 173-year legacy, celebrating its ...

Kinder Schoko-Bons Crispy teams up with Marvel for limited-edition Avengers, X-Men and Fantastic Four packs, backed by an ...

The campaign highlights the little things that go wrong during festive preparations, positioning a break as a way to get back ...

From a small Kerala footwear business to a household name, Paragon has built its legacy on affordable, durable chappals. Now, ...