Created by the beauty marketer’s in-house entertainment arm, “The e.l.f.ing Magical Sisters” evokes memories of “Charmed” and ...

The company is on track to realize $900 million in cost savings and is seeing momentum in integrated media, which grew over ...

The beverage giant’s selection of Omnicom as its North American media agency is its latest move to reorganize marketing to better drive growth.

The campaign includes Meta and programmatic display ads, in-store signage and a Whole Foods Market activation.

The collaboration with the popular video game includes creator content, in-game items, packaging and giveaways in support of ...

Instead of taking a traditional approach to ad production, the company went from brief to delivered assets across 23 ...

Sentimental ads and a creator-led social series are complemented by offerings like a new DoorDash partnership, CMO Barbra ...

NEW YORK — Target is welcoming holiday shoppers into the Academy of Giftology for a holiday campaign debuting in early November. The holidays are a key moment for retailers and Target is trying to ...

Dollar Shave Club has spent the last few years returning to its marketing roots and reasserting its irreverent brand voice. Those efforts continue with the Oct. 20 launch of “Perfectly Good Is Perfect ...

Netflix grew revenue 12% year over year to $12.9 billion in Q3, with growth driven primarily by subscriptions, pricing, advertising and a favorable impact from foreign exchange rates, according to an ...

The campaign, which will run across social, retail, TV and OOH channels, comes as the category continues to face pressure ...