The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV ...

Molson Coors was among the first to see success from the solution, which allows brands to reward Uber passengers with offers ...

TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency ...

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room ...

The ads division just acquired ad-tech startup Symbiosys for $175 million and is introducing new artificial intelligence ...

Traditional advertising outlets are expected to see a 3% drop in revenue, reflecting ongoing economic uncertainty, while ...

With interest in creator content high, the new capabilities help marketers better understand what is driving sales.

When sourced and applied responsibly, third-party data enhances the performance of AI-driven strategies by enriching audience ...

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.

A new integrated team weds PepsiCo beverage’s internal brand-building expertise with VaynerMedia’s ability to activate around ...

The need for privacy-safe identity resolution is one of Acxiom parent IPG's “big bets,” even in the wake of Google's decision ...

Only 18% of neurodivergent creative industry professionals request accommodations at work, per research from Understood, Havas and the 4As.