Learn how to generate brand gravity and sustain visibility to attract and engage B2B buyers and buying groups across modern ...

Branding - Which major brands are people most likely to recommend to others? To find out, researchers surveyed more than a ...

When the calendar turns to spring, most US consumers begin an annual rite of passage: They shop. A lot. Check out how much, exactly, and how marketers can meet their needs.

There are many approaches to pricing. These include cost-based, going-rate, target profit, cost-plus, and break-even approaches. When you think about it, all of these approaches to pricing a product ...

Sales - Driving sales is what B2B marketing is all about. Although the precise roles and responsibilities of Marketing may differ from company to company, your marching orders are the same: Help ...

Discover the dangers of AI-washing and learn how to identify misleading AI claims to protect yourself and your business.

Jamie Dimon recognizes AI's productivity and global impact but overlooks ethics, industry trends, and infrastructure needs.

Market Research - Learn a technique for thinking about your customer's perceptions.

Discover how optimizing user experience—page speed, mobile usability, navigation, and intent alignment—boosts SEO performance and increases visibility in search engine results.

At this point you must decide which and how many segments to target. To begin, consider various possible “coverage patterns.” These patterns are simply the ways a firm might choose and ultimately ...

Expert marketing advice on Taglines/Names: Name for private dog club newsletter posted by Anonymous, question 27784.

The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are increasingly prioritizing content marketing, but the resources to support ...