Horizon Deepens Nielsen Partnership, Enabling More Efficient Spending and Clearer ROI . Expanded relationship also includes ...

Nielsen, a global leader in audience measurement, data and analytics, is sharing a new “Tops of Sports” report on the major ...

During this interval, streaming comprised the majority of ad supported TV (46.4%), followed by cable (27.2%) and broadcast ...

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On October 9, 2025, a record number of Nielsen employees celebrated our 13th annual Nielsen Global Impact Day (NGID). As our ...

NEW YORK – November 18, 2025 – Television viewership continued its seasonal momentum into October, with shifts largely attributable to the NFL, according to Nielsen’s monthly report of The Gauge™, the ...

Have you ever been browsing for what to watch and thought about how networks actually decide on their programming? Have you seen certain ads from brands and wondered why you’re seeing them? These ...

NEW YORK – October 9, 2025 – Nielsen, the global leader in audience measurement, data and analytics, today announced the release of The Marketing ROI Blueprint: Unlocking the full value of marketing ...

effectively and efficiently ad placements achieve both reach and attention. Adelaide is the latest to integrate with Nielsen’s Outcomes Marketplace. New York, October 7, 2025 – Nielsen, a global ...

Streaming drives 55.8% of total TV time for Hispanic viewers, outpacing 46% for all of the U.S. Report also found that Hispanic consumers are redefining today’s ad environment through their distinct ...

NEW YORK – August 6, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, today announced a new collaboration with premier podcast research firm Edison Research, to launch ...

of an ad’s outcome and drives better business results for marketers, continuing Nielsen’s measurement innovation. NEW YORK, July 31, 2025 – Nielsen, a global leader in audience measurement, data, and ...