Google is testing a “Visit site” label on sponsored ads, featuring blue text on a white background with a border. Clicking the label takes users to the same website as the ad title.

Google AI Mode is testing a feature that shows two responses to the same query and asks users to choose which one they prefer, helping Google gather feedback to improve its AI answers. An SEO ...

Google is testing a larger, bold blue link with a favicon and URL for websites in AI Mode, a format that looks much like a regular SERP result. An SEO professional and SERP analyst with over five ...

OpenAI has expanded ChatGPT ads to 26 more countries, bringing the total to 89. Its October 21 announcement also says more than 100,000 advertisers have run campaigns since the service launched. The ...

Google is testing a new AI Mode header that displays only the AI Mode and All tabs, moving other search tabs into a dropdown menu under All. An SEO professional and SERP analyst with over five years ...

Google has clarified why it recommends hyphens rather than underscores in URLs: hyphens mark word boundaries, while underscores have historically kept concepts together. For site owners, the change ...

An early shopping test sheds light on product discovery, while Meta’s checkout design shows how customers approve the order. Meta’s Muse checks a shopper’s saved preferences, searches retailer ...

OpenAI has made its Decisions API generally available, doubling the limit to 400 questions per request. The October 22 release also adds prompt caching, native JSON input and inference residency in ...

ChatGPT is testing two ad carousels from the same brand in its results, expanding on its recent tests of multiple product feed ads from a single brand. ChatGPT is testing two ad carousels from the ...

Snapchat’s latest research roundup carries a warning for AI advertisers: 70% of the consumers surveyed considered it intrusive when brands used personal data to create hyper-personalized AI ads. The ...

Sensor Tower estimates 10.2 million Muse US downloads in 40 days, TechCrunch reports. ChatGPT reached 3.7 million US downloads over its own first 40 days, according to the Sensor Tower figures ...

New PMax campaigns will enable website image extraction by default from December 4, even if you previously switched that option off for the account. Existing Performance Max campaigns will keep their ...